100% Cotton Just like every one of our products, this one has a good story. We aim to inspire people to represent "A Southern Lifestyle Company" wherever they go. My buddy, Matt, sent me a photo wearing one of our camo hats while at a sporting clay event and titled it "Wear It Like you Live It". I loved the saying so much that it became a part of the company slogan because it fits who we are as a company. So, no royalties for Matt, lol, but instead I did the next best thing.